Real Estate Marketing Tip 1.
Think about selling when you are buying.
There is an old saying in real estate marketing:
and selling a home... always begin with the end in mind."
This is true because, eventually, every home gets resold. So,
before buying a home, it is important to consider its likely value,
if you to try and resell the property either now or in the future.
What seems like a bargain when you buy, might
become a nightmare when you come to sell. Right now you may be
able to live with something adverse for the price, but when it's
time to sell you might find buyers won't.
Selling a home in a buoyant real estate market
is relatively easy regardless of its location or condition. But,
buying and selling a
home in a tight real estate market, is a whole different ball
game. Buyers become more selective.
Estate Marketing Tip 2.
Know what is a poor location.
Another saying in real
estate marketing is: "buy the worst house in the best
street, not the best house in the worst street." This is
very true if you want your property to increase in value over
Remember: Location, location, location. You can
change everything about a house except it's location.
and selling a home in a bad location can be fraught with problems
when you come to resell. A less desirable location usually results
in a lower selling price.
Here are some examples of locations that can
- Under an airport flight path
- In a rundown block or neighborhood
- Located on a main feeder street
- Center of night life activities
- Next to a school yard playground
- In or near a gang territory
- Next to apartments or commercial/industrial properties
- Close to a freeway, expressway or railroad
- Near a gas station, power pylons, municipal garbage or toxic
- Near factories, farms and processing plants (odors can be a
- Below the road, damp, shady, cold properties
- In a town or city affected by the closing of a major employer
Real Estate Marketing
Know what increases the value of a property.
The value of a home is based upon recent sales
of the similar neighboring homes in the market as well as rentals
and listing data. Ideally, appraisers want to compare sales of
properties of the same size, age, condition, room count, in the
same area and with similar amenities. Finding a perfect comparison
rarely happens, so adjustments have to be made, based on what
the market will pay a higher price for.
Additional features and benefits can increase
the value of a particular property. Things like: extra square
footage, if its well maintained inside and out, bedroom number,
heating system, air conditioning, parking facilities, decor, swimming
pool, views, sun, access, lot size, location and so on.
But, when buying
and selling a home, what happens outside the property boundary
can also dramatically influence its value.
Homes appraise for more and real
estate marketing is lot easier when properties meet these
- Located in a good school district
- Additions comply with the proper building permits
- Additions conform with and suit the existing home style
- Not over improved or the largest house on the block
- Neighboring properties are well maintained
- Style of the house fits with those in the neighborhood
- Zoning changes are not expected
Estate Marketing Tip 4.
Know which areas will give you the best capital
The key to buying a home that will increase in
value is choosing the right location.
As an example; the outer more remote areas which
are likely to experience the greatest capital growth are those
that have fast rail and road access to the city, shops, schools,
hospitals and recreational facilities.
In more affordable neighborhoods, capital growth
is generally more likely when buying a home close to facilities,
services and areas of employment.
Above all, when buying
and selling a home, remember that real
estate marketing is demand driven!
Here's another buying
and selling a home tip for you.
When buying a home with an addition: Always verify
that it was built with a permit prior to closing the sale. Get
copies of the permits before final sign off. Never accept the
sellers' word for it.
If you want to refinance or sell at a later date,
the appraiser will need to verify the addition being permitted.
A failure to get verification could mean: no new loan or worse
still. . . no sale.
When selling a home with an addition:
The golden rule: when adding onto your house - always obtain a
building permit. When the time comes to sell or refinance, the
frustrations of the building permit process will be worth it.
Always save copies of the final permit sign offs and keep with
your house papers.
© Noel Peebles, Market Leaders FSBO real
Noel Peebles is co-author of the best selling
FSBO real estate book
"Home Selling Secrets Revealed."
For details http://www.forsalebyownerguide.com